One of the tasks in our long term co-operation with Neuroth, the keeper of good hearing, was how to present a demanding topic in a simple way. We knew that good hearing meant better living, and that’s why we spread this message across all the media and hired very, very interesting people as campaign leaders. Activities with the first deaf-mute Miss Croatia, a top hotel security manager and the frontman of a rock band, have shown us that all the obstacles are surmountable.