We have done a lot of great projects with P&G and one of them was definitely the ReciDA (say YES) campaign! with Lidl. In addition to designing the concept of a four stage campaign with a humanitarian note, slogans, teasers, photographs, videos, engagements of project ambassador and media communication, we have drawn a smile on the faces of the children in children’s homes throughout Croatia and contributed to the collection of more than half a million donations. That was an incredibly good feeling!
